This project involved the design of our company’s exhibition booth for the Alzheimer’s Association International Conference, where strict technical and logistical constraints shaped every design decision. The stand was conceived as a fully modular system, engineered to fit into a single crate and be manually assembled on site without specialized equipment. In addition to public-facing areas, the layout had to accommodate a dedicated technical room and a fully integrated electrical infrastructure, including a ceiling grid designed to support sensors, cameras, and VR headsets. Within the assessment rooms, VR sensors required a carefully controlled environment—excessive reflections, visual noise, and external stimuli could disrupt their performance—making privacy, material selection, and surface treatment critical. The central challenge was to create sensor-safe, enclosed spaces while maintaining an open and inviting presence that would attract curiosity on the conference floor. Through deliberate decisions in form, materiality, and spatial organization, the booth balanced technical precision with a futuristic, health-focused aesthetic, successfully meeting both experiential and operational demands while reflecting the brand’s vision.